Branding – NÄHO
Delve into this logo and branding case study, where I showcase my expertise as a designer by crafting a cohesive visual identity. From concept to execution, this project highlights my ability to blend creativity and strategy, delivering designs that capture the essence of the brand
Client Objective
The client approached me to design a logo and define the visual identity for their new brand. The goal was to create a cohesive branding strategy that resonates with their target audience while standing out in a competitive market.
Visual identity Designer
As the lead designer, I was responsible for:
- Logo Creation: Developing a logo that embodies the brand’s values and vision.
- Visual Identity Development: Establishing rules for typography, color palettes, and design elements to ensure consistency across all branding materials.
This project required a balance between creativity and strategy to deliver an impactful and memorable branding solution.
Branding Process Overview
Discovery Phase
- Conducted market research to understand the brand’s industry and competitors.
- Held workshops with stakeholders to clarify the brand’s mission, target audience, and personality.
Logo Design
- Explored several design directions through sketches and digital concepts.
- Delivered a final logo that conveys trust, innovation, and uniqueness.
Visual Identity Guidelines
- Defined a primary and secondary color palette.
- Created rules for logo usage, typography, and spacing.
- Designed mockups for social media, business cards, and promotional materials to showcase the new visual identity in action.
Results
The final branding solution transformed the client’s vision into a professional and visually cohesive identity. By adhering to the established guidelines, the brand now presents a consistent and recognizable image across all touchpoints, increasing audience engagement and trust.
What This Branding project Demonstrates
- Expertise in branding strategy and design execution.
- Mastery in creating logos that align with a brand’s core values.
- Ability to establish comprehensive visual identity rules for consistent implementation.
